The news (macroeconomic report) was supposed to move the currency pair up/down, but it did not react to the news or moved in the opposite direction. Why?

The news (macroeconomic report) was supposed to move the currency pair up/down, but it did not react to the news or moved in the opposite direction. Why?

The Forex market often ignores fundamental events. A currency pair is influenced by thousands of different factors, the sum of which can move quotes without regard to any report or news.